About

My name is Ana and I’ve been passionate about psychology ever since I was 12 years old, when I started reading Freud. Over the years, I consumed as much knowledge as I could, and ended up studying a BA in Sociology and then a BSc in Psychology at university. After graduating in Psychology, I was planning on continuing with Clinical Psychology, but that’s when I discovered negotiation!

I was hooked. I worked through every negotiation book I could find, and something kept striking me: beneath the different frameworks and contrasting styles, every author kept circling back to the same foundation — psychology. But what surprised me even more was the scope of what negotiation actually covers. It isn’t the exclusive territory of businessmen closing high-stakes deals in boardrooms. Negotiation is something we do every day — with partners, family members, friends, and colleagues. Every difficult conversation, every compromise, every moment where two people want different things — that’s negotiation.

And once I saw it that way, something clicked. The skills that make someone a sharper dealmaker — emotional intelligence, clear thinking under pressure, understanding what the other person really wants — are the same skills that build stronger relationships and a more fulfilling life. Psychology doesn’t just explain why negotiations succeed or fail. It explains why relationships thrive or break down, and why some people seem to move through the world with more ease, confidence, and satisfaction than others. Negotiation, approached through a psychological lens, turns out to be about far more than getting a better deal. It’s about getting more out of life.

That insight is the foundation of everything we do at Negotiation Psychology.

Psychology is uniquely powerful here because it’s a science — its theories have been rigorously tested, replicated, and refined by researchers over decades. That means the tools we offer aren’t based on folklore or gut instinct. They’re reliable. And in high-stakes moments, reliable matters.

Modern psychology also goes far beyond mental health. It draws on social-psychology, anthropology, cognitive psychology and behavioural sciences to study how people make decisions, manage conflict, collaborate, and perform under pressure. For negotiators, that breadth is invaluable. It gives us real, evidence-based answers to the questions that matter most:

• When there’s higher risk, should you bargain or maintain the status quo?
• Should you ever do business with unscrupulous deal-makers?
• How can you control your emotions and function optimally in highly charged situations?
• How can you be persuasive, while avoiding being influenced and manipulated?

Our mission is to give you the answers — and the tools — to negotiate with confidence, so that you can get more out of work, relationships, and life.